impression

The Professional Headshot - The Importance of One!

The world is evolving technologically and at a rapid pace. In this, the Interweb age, we are constantly being bombarded with images, snippets, catch phrases and sound bites. At these breakneck speeds people don’t take the time to slow down and talk with each other as much anymore. Elevator pitches are the way of the future. Say what you need to say in 30 seconds or less. Capture someone’s attention or they’re out the door.
How does this affect the photos you post online, specifically those of a professional nature. You may own a quality camera and can take a selfie with the best of them. Post that photo on Facebook or Twitter and you may get all the likes in the world from your friends and family members. But now ask yourself these questions:

  • Should I put this on LinkedIn?
  • Does it look professional?
  • Would I get into business with me if I came across this picture online?

 
Now I know what you are thinking, we aren’t supposed to judge a book by its cover but let’s be totally honest here, we ALL do it anyway. Your headshot is the first thing people online will see. If it’s professionally done, people will notice and see that you actually care about the details and your appearance. With the growing importance of networks like LinkedIn you should be asking yourself: does my profile picture convey professionalism.
A professional headshot is essential to your personal brand. Here are a couple of key things to consider;
Look the Part
When you are getting a professional headshot done, make sure you dress appropriately and look approachable. I hear from so many different photographers who say their clients show up unprepared for their photo. When it comes right down to it, you are selling YOURSELF so look the part!
It Takes Money to Make Money
Why wouldn’t you pay a professional to do the job? Yes you have to spend a bit of money up front but think of how it will pay dividends in the long run. I have heard the headshot referred to as a digital version of your business card. Do you want to be taken seriously? Would you hand someone a business card that looks like it came from a vending machine? Probably not!

As my Dad always told me, “you never get a second chance to make a first impression”, so why not make a great impression with a professional head shot. You ARE your own ambassador, your OWN BRAND. Do things the right way, dress for success and hire a professional. You’ll thank me later.